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Workshops & Training
Varying Focuses & Level of Delivery
 We recognise and understand the significance of the increasing popularity of social media & social networking sites in the mainstream. Evidence of the impact & influence of them in the daily lives of many of us appears to be more & more common. And for the most part, these trends & ongoing effects do not care nor discriminate as to whether or not we may perceive ourselves to be involved in the world of social media.
Increasingly required, a holistic approach to business is critical as the trends of consumers and social values and pressures sees the ongoing popularity of buzz words like "global", "transparency" & "eco-friendly". New Zealand businesses have embraced the internet-age with enthuaism, creativity and passion, providing many innovative and entrepreneurial showcases of just how talented us Kiwis are. But as the "social" movement rapidly appears to be picking up speed, like the rest of the world, we are still grappling with what that really means. Particularly when it comes to business. Specialising in Social Media Policy, Protection & Planning, our services are customised to the various individuals, businesses and community groups we work alongside. We work in collaboration with others in our industry and across various arenas to ensure we are best equipped to help you with piecing together the puzzle of social media. Considering the various processes, functions and roles within your business, we categorise and consider three seperate and overlapping focus areas; internal, external and horizontal. |
Sweet As Social Media Workshop Training Outline
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Title |
An Introduction to Online Reputation Management Approaches & Strategy for Individuals |
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Topic |
Online profile privacy; Digital Responsibilities & Rights, Legal Repercussions |
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Overview |
Due to its permanent & public nature, the issues arising from social media faux pas can be both significant and difficult to overcome. Its introduction had, until recent years, had almost only focused on “social” areas - with Facebook quickly becoming notorious for questionable photo content from many users. But as it firmly takes its place in the main stream, the reach and repercussions of its integration are countless. As groups keep popping up on Facebook for people who have been fired for activities or comments online, the main stream integration is only set to continue with the Police already signed on to the Governments recently launched social network. This is aimed to assist other users to be more aware and realistic about their current social media use as we find ourselves constantly surprised about how many overlook the reality that once you post, it is both public & permanent. Have you “googled” yourself?? You should do, if you every intend on applying for a job, you can be sure they will.. |
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Purpose |
To get social media users to reconsider their approaches and utilisation of such technologies, inform of ongoing changes and provide some guidance or ideas as to manage and approach these changes. |
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Learning Objectives |
● Overview of ongoing developments & embeddedness of social media ● Guide & advise on profile privacy settings (Facebook & Twitter overview) ● Develop basic understanding & strategies for reputation management online ● Provide an introduction to iGovt and NZ Govt Digital Strategy 2.0 ● Discussion on legal rights and possible repercussions of online actions ● Introduction to developing virtual business card or “online presence” |
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Outcomes |
Provided “Social Media Handbook” utilised to support course discussion topics; Sweet As Social Media User Certification awarded by AssistNZ on completion; Digital White Pages as support and follow up on topics covered; Access to our Social Media Think Tank pages & discussion providing forum support for ongoing queries or discussions |
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Facilitators |
AssistNZ Social Media, Business Development & Advisory Practitioners; ● Jess Maher Cert Sbm, DipHR, BBIM ● James Williamson BSc PGDipSci JD |
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Duration |
Five hours in total (2.5hr sessions, over two weeks) - usually weeknights 6pm -8.30pm 1 |
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Level |
Individual Introductory Level: Attendees are expected to be able to use the Internet and either be a current, past or prospective user of social networking sites and/or forms of social media |
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