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Sweet As Social Media Workshop Training Outline

posted Oct 8, 2010, 7:14 AM by Jess Maher   [ updated Oct 14, 2010, 8:13 AM ]

Online Reputation Management: an introduction to your digital rights & responsibilities using social media

Tuesday, November 09 and Tuesday November 16, 2010 from 6:00 PM- 8:30PM (GMT+1200)


An Introduction to Online Reputation Management Approaches & Strategy  for Individuals


Online profile privacy; Digital Responsibilities & Rights, Legal Repercussions


Due to its permanent & public nature, the issues arising from social media faux pas can be both significant and difficult to overcome. Its introduction had, until recent years, had almost only focused on “social” areas - with Facebook quickly becoming notorious for questionable photo content from many users. But as it firmly takes its place in the main stream, the reach and repercussions of its integration are countless. As groups keep popping up on Facebook for people who have been fired for activities or comments online, the main stream integration is only set to continue with the Police already signed on to the Governments recently launched social network. This is aimed to assist other users to be more aware and realistic about their current social media use as we find ourselves constantly surprised about how many overlook the reality that once you post, it is both public & permanent. Have you “googled” yourself?? You should do, if you every intend on applying for a job, you can be sure they will..


To get social media users to reconsider their approaches and utilisation of such technologies, inform of ongoing changes and provide some guidance or ideas as to manage and approach these changes.

Learning Objectives

    Overview of ongoing developments & embeddedness of social media

    Guide & advise on profile privacy settings (Facebook & Twitter overview)

    Develop basic understanding & strategies for reputation management online

    Provide an introduction to iGovt and NZ Govt Digital Strategy 2.0

    Discussion on legal rights and possible repercussions of online actions

    Introduction to developing virtual business card or “online presence”


Provided “Social Media Handbook” utilised to support course discussion topics; Sweet As Social Media User Certification awarded by AssistNZ on completion; Digital White Pages as support and follow up on topics covered; Access to our Social Media Think Tank pages & discussion providing forum support for ongoing queries or discussions


AssistNZ Social Media, Business Development & Advisory Practitioners;

       Jess Maher Cert Sbm, DipHR, BBIM

       James Williamson BSc PGDipSci JD


Five hours in total (2.5hr sessions, over two weeks) - usually weeknights 6pm -8.30pm 1


Individual Introductory Level: Attendees are expected to be able to use the Internet and either be a current, past or prospective user of social networking sites and/or forms of  social media