Social Networking Sites

How Kiwis use social media from Nielsen Online...

posted Apr 3, 2011, 11:20 PM by Jess Maher   [ updated Apr 3, 2011, 11:39 PM ]

More stats – just in from Nielsen Online

May 18th, 2009

Hard on the heels of our handy collection of NZ social media stats, we have new stats about how kiwis use social media from Nielsen Online.

From the press release:

“Our survey results provide fascinating insight into the online behaviour of New Zealanders and show the large numbers of consumers generating their own content on the web” says Tony Boyte, Research Director, Nielsen Online.

“If we look at Internet activity over the last four weeks, (48%) of us have created, updated or looked at an online profile on a social networking site; and nearly (30%) have contributed to a message board, online forum or wrote/commented on a blog.”

Results also show that more than two out of every five have uploaded pictures (41%), uploaded music (12%), uploaded videos (10%) or posted a review of a product or service online (9%).

Furthermore, when it comes to consuming media, almost half of the Internet population have downloaded, streamed or watched a video clip online (45%); or downloaded, streamed, or listened to music (37%).

“Add to that the number of people using online directories (47%), reading newspapers or publications online (79%) – and a staggering (81%) using search engines – and we begin to see that the Internet has become pivotal as a personal communication, media consumption and research tool for New Zealanders,” says Boyte.

1-1 of 1